Digital Marketing Process

 

Digital Marketing | Web Design & Development | Social Media Strategy

 

Process

We grow your business by using our results oriented process. From the initial consultation to the post launch analytics, we work to develop your brand as a leader in the marketplace while increasing your ROI. Most businesses believe that simply having a website, facebook or twitter page is all that is needed to not only compete but to also succeed. The following process generates an effective way to develop your brand digitally.

 

Insight

Insight is the initial session of the process. We meet with you to discuss and evaluate your business as it relates to its present condition as well as discussing your goals. It is this information that initializes the next step of the process.

 

Strategy

We review the information from our Discovery session with you. We then also do a competitive analysis and any other research we feel necessary to determine an accurate present day assessment of your business. We then build a bridge linking your present assessment to goal achievement

Planning

Once the Strategy is established we begin the Planning stage. This is where we introduce any resources we feel may be required to separate you from your competition as well as the requirements necessary for achieving your goals.

 

Architecture

We provide you with a detailed wireframe in the Information Architecture part of the process. These give you a visual flow for your website click paths and planned marketing integration.

 

Design

Design is critical to the representation of your brand. Incredible designers, cinematographers, film editors, audio technicians and photographers are available as needed in this process. We believe your brand should be represented by clean, contemporary and seamless design.

 

Development

Development requirements vary as to client needs. Using HTML/JS/Flash to provide for an intuitive enjoyable and productive user experience. Combining our Design capabilities with development creates a powerful UI experience.

Integration

Seamless business solutions include ERP/Fulfillment/CRM/3PL as well as other software.

 

Launch

We test your web application before your approval. We are there to answer any questions before launch. We are there post launch as well to provide training and support.

 

Digital Marketing

We look for marketing opportunities to fit each individual client with their particular needs and goals. We take a very modern approach to marketing using tried and true methods combined with a very creative and innovative approach, which the digital marketplace now makes available. We evaluate your present marketing program looking for potential points of integration to improve your ROI.

 

Management

We update as well as train in updating your new web platform. Analytics play a huge role in assessing your company’s success while allowing you valuable information for making future decisions. We will produce an analytics solution, which will be available post launch. Training is available with this information-gathering feature. We also provide safe and secure web hosting for your new platform.